Ford F-150 Launch
The campaign focused around the idea that the new aluminum body F-150 is still tough enough for any environment. Ford Credit wanted to support this launch with a pre-approval offer for those who finance with Ford Credit. Concept: Keeping with the idea that the new aluminum body F-150 maintains its capability in any environment, we created a lenticular design that showcases exactly that. The vehicle remains in place while the environment surrounding it shifts as you move the piece. Finished with spot UV coating to add texture and a cellophane envelope.
