Ford Edge Launch
Ford Credit wanted to support the launch with a pre-approval offer for those who finance with Ford Credit. Following the inspirational energy of the Be Unstoppable campaign, we wanted the piece to stand out and be a little playful. An iron cross fold and some creative word play revealed feature after feature with the final payoff of the full vehicle shot. The piece was produced with spot soft touch coating and a cellophane envelope to create a sophisticated finish.
